©2017 Roy Davies, Inc. /   ©2017 3rd Alternative, Inc.

Photos ©2017 Steven Gardner - Artisan Media Studio

For over 10 years I have been photographing and working with 1964 The Tribute.  I have been privileged to observe and participate in almost every aspect in the production of their show. Being a Beatlemaniac, guitar player and having an eye for detail, I had always taken a keen interest in their instruments and equipment.  

 

It almost goes without saying that with any good show, a considerable amount of work goes into the details. It is these details that are essential in helping to create the "magic"  necessary to make the audience "believe" in what they are seeing and hearing.

 

1964 The Tribute has amassed an extremely large collection of Beatle related equipment and instruments and like their more famous counterparts, each one has an untold story.  That is until now.  

 

Through this website's texts and images,  Mark Benson, others  and I wish to tell the story of how much of the equipment came into their posession,the reasons for their acquistiion, how it was modified and how it was used in the show. Many of these items only appeared for a few times on a live stage or in photos and videos, and much of still has yet to appear.  

 

It is my hope is that the next time you see 1964 The Tribute, you will have a new appreciation for the work and detail that goes into each and every show and that you will have the understanding that each insturment and piece of equipment on that stage has it's own unique story to tell.

 

Steve Gardner

Introduction 

When you have a band that has been successfully touring for over 30 years, you tend to pick up a few pieces of gear along the way, especially when there is a theme to your show like there is with our band 1964 The Tribute.

 

We've been performing a 'concert era' Beatles-themed show and accumulating choice pieces of gear from all over the world for over three decades. Some of it is used in every show, and some isn't used at all but was brought into the fold  because it was a great find at a great price. Some of the gear was constructed for special events or just collected because of its Beatles-related historical significance.

 

Until recently, much of this equipment was stored in various band members' closets, basements, storage facilities, etc.

-- not really forgotten, but definitely out of sight and out of mind.

 

Fast forward to early 2016 when it was decided through conversations with our photographer, Steve Gardner, that we would assemble all the gear we had accumulated in our 32-year career in one place at one time and photographically document it once and for all. Revisiting all this gear—the memories of its use and the stories surrounding each piece as it came to us—was very exciting! But honestly, we were all taken aback by how much there was when we actually had it all together in one room.

 

The pictures on this blog now and the ones to follow represent the history of 1964's passion and reverence for the guitars, amps, drums, keyboards, microphones and miscellaneous pieces that produced some of the most sought after sounds on arguably the best pop/rock records in history.

 

Mark Benson

Please keep in mind that this is an ongoing work, so check back periodically as we add more entries to this page.

We welcome your comments, suggestions, and questions.